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CampingCard ACSI

ACSI has introduced the CampingCard ACSI scheme to attract more visitors for its advertisers during the low season. This scheme is yet another promotional option in addition to the existing camping guides, CD-ROMS and website (www.eurocampings.net).
A condition for participation in the CampingCard ACSI scheme is that you advertise in the ACSI International Camping Guide Europe 2004 (for advertisement and CampingCard ACSI rates, see Advertising & Rates).

What is CampingCard ACSI?
The size of a credit card, CampingCard ACSI is a discount card for the low season.

Facilities
Low-season campers look for campsites that also have something to offer in the low season. They assume that all facilities that are available in the high season are also available in the low season. The general infrastructure, such as roads and paths, well-tended campsite pitches and proper lighting must be in perfect working order.

Low season
Upon presentation of their card, CampingCard ACSI holders pay only EUR 9, EUR 11 or EUR 13 per night. These amounts are at least 10% lower than the lowest low-season rate in May, June and September 2003. ACSI does not include the other low-season months (e.g. April and October).

ACSI does not consider it fair to apply the CampingCard ACSI discounts to rates that are already extremely low. The ACSI inspector will consult with you as to which CampingCard ACSI rate will be charged.

It is also important to define the period during which the CampingCard ACSI is to be accepted. The period will comprise at least 9 weeks in the months of May, June and September.

Any additional discounts (seven nights for the price of six, for example) will also be discussed and laid down in a contract.


Important: Campers pay the campsite the entire amount agreed upon with CampingCard ACSI. ACSI does not withhold any amounts.

The CampingCard ACSI rate includes:

  • standard or luxurious pitch (with water points and drains);
  • two adults;
  • car + caravan + tent or car + folding trailer or car + tent or camper with awning;
  • electric hook-up, showers with hot and cold water and no additional charge for pets, if they are allowed on the campsite. If the campsite has coin-operated showers, the CampingCard ACSI rate agreed on includes one token per person per day.

Additional services, such as for additional people or tennis court hire, are subject to the standard low-season rates.

Promotion

The CampingCard ACSI is offered:

  • in all ACSI camping guides
  • in a special new CampingCard ACSI guide
  • on www.campingcard.nl

The ACSI camping guides include a chapter specially dedicated to campsites participating in the CampingCard ACSI scheme. CampingCard ACSI acceptance periods are listed for each individual campsite, as are the opening hours of the facilities, the CampingCard ACSI rates, additional discounts, and a reference to the page featuring the familiar editorial entry of the campsite. The CampingCard ACSI comes as a free bonus with any ACSI camping guide. The CampingCard ACSI guide can be ordered using the CD-ROM or via the Internet (www.eurocampings.net or www.campingcard.nl). This booklet lists all participating campsites and includes an editorial entry about and two photographs of each campsite.

 

The total publication run of the ACSI Camping Guides and CampingCard ACSI Guides comprises 146,000 copies.

The campsite will display the annual sticker to be supplied by CampingCard ACSI prominently at the campsite reception.

Advantages of CampingCard ACSI

  • no exclusivity: in principle, every campsite advertising in ACSI camping guides may participate
  • low annual participation fee
  • promotion for the campsite: detailed entry in the new CampingCard ACSI guide, a dedicated scheme website (www.campingcard.nl), a special chapter in all ACSI camping guides, CampingCard ACSI logo in the editorial entry in the guides, on the CD-ROMs and on www.eurocampings.net
  • the campsite is paid directly by the camper
  • the campsite receives the full amount paid by the camper
  • no additional paperwork, so no additional costs


Publisher ACSI Publishing BV
Publication frequency Annually
Reproduction materials Electronic material / slides / photos / logos / texts
Deadline for materials 12 September 2003
Comments An advertisement in the Internationale Campinggids Europa 2004 is required for all the other promotional opportunities (i.e. including CampingCard ACSI)